Our Novel Approach to Online Event Marketing
Our history in web design and online marketing comes from an event background. Our founder Zed Lawrence also runs one of the leading event advertising companies in the UK, A-Z Poster Distribution. Specialising in poster campaigns for touring events all over the UK. The IT department at the poster company noticed after they put the posters up for events there was massive spikes in the visits on their company website.
Zed realised this presented a massive opportunity using the power of Facebook Advertising. If a QR code or web address is on the poster lots of people will look up the website immediately on their smartphones. On this target website a small piece of code is placed call a Facebook Pixel. Then those who has clicked on the events website started getting shown constant repetitive Facebook adverts for the event. Of course we did not invent Facebook Retargeting. But, we did develop this system that links together the paper advertising to drive the online promotion. It’s a system that works very well and is very effective.