Local SEO

Local search engine optimisation (local SEO) is similar to (national/international) SEO because it uses similar and shared techniques to manipulate the position of a webpage design or website on search engine’s organic results (free). Local SEO however, differs because it focuses on optimising a business’ online presence locally. Therefore, its web pages will be displayed by search engines when people enter local specific searches for its products or services. SEO ranking for local search involves a similar process to general search engine optimisation but includes some specific elements to rank a business for local search

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Over 70% of consumers who did a local online search visited a shop within five miles of their home.

Google recently announced that 46% of all Google searches are local searches.

Over 70% of consumers who did a local online search visited a shop within five miles of their home.

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Why Local SEO Is So Important?

Why is it so local Search engine optimisation important? Google recently announced that 46% of all Google searches are local. People search for a product or service using a location for example someone searching for a local SEO firm in Maidenhead.

Instead of searching for:

“LOCAL SEO FIRM or LOCAL SEO COMPANY”

They are more likely to do a local search for:

“LOCAL SEO FIRM MAIDENHEAD or MAIDENHEAD LOCAL SEO COMPANY”

What are Google's snack pack results?

Most people click on the the highlighted top 3 results ‘The Snack Pack’..if your site isn’t in these for local searches you are losing customers to your competitors

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Local Marketing Services

You may wonder why you need to care about local SEO. In fact, you may be implementing a some local SEO (by the keywords you use) already without realising it. However if you’re businesses website isn’t showing in the top places for local searches then your competitors are doing more….Our Local SEO (local search engine optimisation) and social media marketing will increase your online visibility to new customers!

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Satisfied Clients

Increased Traffic

Increased Revenue

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You have probably already got some local SEO on your website without even realising it. However, to fully optimise it on page we need to make sure you have the correct use and amount (not too many or too few) of locally specific keyword combinations (long tail keywords), We need to optimise the headings and alt tags on the images…after this, we will write you the correct title tags and description tags. Not only get you web pages ranking higher. But also, to encourage people to click through and visit your site. Finally we will add local business Schema. This is, hidden code that tells search engines like google relevant info about your business.

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Avg. Conversion

Is Your Local SEO Important?

Firstly should you? this depends on, is the business mainly local or does it serve customers nationally/internationally? If is it local then local search engine optimisation is essential. Otherwise it’s best to concentrate general optimisation. However, it is possible to use local SEO for multiple locations on one web page..this is done by building specific optimised ‘city landing pages’..Any good SEO company can advise you and set these up correctly.

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Local SEO Ranking Factors

On-page optimisation

You have probably already got some local SEO on your website without even realising it. However, to fully optimise it on page we need to make sure you have the correct use and amount (not too many or too few) of locally specific keyword combinations (long tail keywords), We need to optimise the headings and alt tags on the images…after this, we will write you the correct title tags and description tags. Not only get you web pages ranking higher. But also, to encourage people to click through and visit your site. Finally we will add local business Schema. This is, hidden code that tells search engines like google relevant info about your business.

Local Citations

A local citation is any mention of your business online on local listings, social media or apps. They should include a combination your company name, phone number, address, postcode, and website address. Consistent citations will improve the trust that the search engine has that your business info is accurate. Thus, improves your local SEO and ranking in local search results. However, if these are not consistent..maybe an old address on some listings and a new one on others then this will have a negative effect! Like links to your website, search engines use them to decide the online authority of your business. Unlike links however, citations don’t need to be linked to your business’s website in order to have local SEO power accredited for them. Check out our Local citation service below

There are various ways reviews benefit local SEO. Not only are they strong ranking factor on their own..They also, have an added but often forgotten ranking by product that customers add long tail keywords that the business owner or webmaster may not of thought of. Unfortunately, It is possible for competitors to leave bad reviews to intentionally try and damage your business..We offer the service of review management which will let your business keep a good visible reputation online and better local SEO.

What Is Schema Markup & Why It’s Important for SEO

Schema markup, is a form of micro-data (hidden code). Once it is added to a webpage, schema markup creates an enhanced description (known as a rich snippet), which appears in search results. Although there is no proof that this code improves normal SEO just by being there. It does however, improve the clickthrough rate on the search engines. Also, local SEO is improved is improved because Local business Schema lets search engines know where the business is located, opening times, service area, pricing etc etc..this enables them to provide their online searches to have more relevant results.

Link building is a stable of search engine optimisation. And it’s no different for local businesses and their local SEO strategy. By getting other websites to link back to your website (backlinks) in order to gain a higher position in the search engine results. Nowadays, Google and other search engines tend to value quality over quantity. The search engines see links as votes or recommendations for the website, in theory the more votes the better however imagine if 100 random people told you to go to restaurant A but Gordon Ramsey recommended Restaurant B whose opinion would you value more? Links from poor quality spammy sites have less ranking power than just 1 high quality one. Therefore, it’s more important to have a few high quality links than loads of poor quality spammy ones.
For local businesses we recommend some of these links should be from other local businesses within your operational area.These are, achieved from relationships you already have or we can find suitable local linking opportunities. Linking should also come from local citations and industry specific quality directories.

Why Are Quality Links So Valuable For SEO?

Google views your websites that is linked on pages across the web (backlinks). The search engines algorithms think your website deserves more respect. The result, a higher position on search engine pages. We have a full range of high quality link packages to push you up the search engine rankings and can advise you to choose the right package depending on how competitive your sector is.