Local SEO

Local search engine optimisation (local SEO) is similar to (national/international) SEO because it uses identical and shared techniques to manipulate the position of a webpage design or website on a search engine’s organic results (free). Local SEO, however, differs because it focuses on optimising a business’ online presence locally. Therefore, its web pages will be displayed by search engines when people enter local-specific searches for its products or services. SEO ranking for local search involves a similar process to general search engine optimisation but includes some specific elements to rank a business for local search

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Over 70% of consumers who did a local online search visited a shop within five miles of their home.

Google recently announced that 46% of all Google searches are local searches.

Over 70% of consumers who did a local online search visited a shop within five miles of their home.

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Why Is Local SEO So Important?

Why is it so local Search engine optimisation important? Google recently announced that 46% of all Google searches are local. People search for a product or service using a location; for example, someone searching for a local SEO firm in Maidenhead.

Instead of searching for:

“LOCAL SEO FIRM or LOCAL SEO COMPANY”

They are more likely to do a local search for:

“LOCAL SEO FIRM MAIDENHEAD or MAIDENHEAD LOCAL SEO COMPANY”

What are Google's snack pack results?

Most people click on the highlighted top 3 results, ‘The Snack Pack’..if your site isn’t in these for local searches, you are losing customers to your competitors.

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Local Marketing Services

You may wonder why you need to care about local SEO. You may already be implementing some local SEO (by the keywords you use) without realising it. However, your business website isn’t in the top places for local searches. In that case, your competitors are doing more…Our Local SEO (local search engine optimisation) and social media marketing will increase your online visibility to new customers!

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Satisfied Clients

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Increased Traffic

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Increased Revenue

Let’s Do Something Better Together!

You probably already got some local SEO on your website without realising it. However, to fully optimise it on the page, we need to make sure you have the correct use and amount (not too many or too few) of locally specific keyword combinations (long tail keywords); we need to optimise the headings and alt tags on the images…after this, we will write you the correct title and description tags. Not only get your web pages ranking higher. But also to encourage people to click through and visit your site. Finally, we will add some local business Schema. This hidden code tells search engines like google relevant info about your business.

Satisfied Clients

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Avg. Conversion

Is Your Local SEO Important?

Firstly should you? This depends on whether the business is mainly local or serves customers nationally/internationally. If it is local, then local search engine optimisation is essential. Otherwise, it’s best to concentrate on general optimisation. However, it is possible to use local SEO for multiple locations on one web page..this is done by building specific optimised ‘city landing pages’.Any good SEO company that can help you set these up correctly would be great.

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Local SEO Ranking Factors

On-page optimisation

You probably already got some local SEO on your website without realising it. However, to fully optimise it on the page, we need to make sure you have the correct use and amount (not too many or too few) of locally specific keyword combinations (long tail keywords); we need to optimise the headings and alt tags on the images…after this, we will write you the correct title and description tags. Not only get your web pages ranking higher. But also to encourage people to click through and visit your site. Finally, we will add a local business, Schema. This hidden code tells search engines like google relevant info about your business.

Local Citations

A local citation is any mention of your business online on local listings, social media or apps. They should include a combination of your company name, phone number, address, postcode, and website address. Consistent citations will improve the trust that the search engine has that your business info is accurate. Thus, it improves your local SEO and ranking in local search results. However, if these are not consistent..maybe an old address on some listings and a new one on others, then this will have a negative effect! Like links to your website, search engines use them to decide the online authority of your business. Unlike links, citations don’t need to be linked to your business’s website to have local SEO power accredited. Check out our Local citation service below.

What Is Schema Markup & Why It’s Important for SEO

Schema markup is a form of micro-data (hidden code). Once it is added to a webpage, schema markup creates an enhanced description (known as a rich snippet), which appears in search results. However, there is no proof that this code improves regular SEO just by being there. It does, however, improve the clickthrough rate on search engines. Also, local SEO is improved because Local business Schema lets search engines know where the business is located, opening times, service area, pricing etc..this enables them to provide their online searches for more relevant results.

Link building is a stable search engine optimisation. And it’s no different for local businesses and their regional SEO strategy, by getting other websites to link back to your website (backlinks) to gain a higher position in the search engine results. Nowadays, Google and other search engines tend to value quality over quantity. The search engines see links as votes or recommendations for the website; in theory, the more votes, the better; however, imagine if 100 random people told you to go to restaurant A, but Gordon Ramsey recommended Restaurant B, whose opinion would you value more? Links from poor-quality spammy sites have less ranking power than just one high-quality one. Therefore, having a few high-quality links is more important than loads of poor-quality spammy ones.
For local businesses, we recommend some of these links should be from other local businesses within your operational area. These are achieved from existing relationships, or we can find suitable local linking opportunities for you. Linking should also come from local citations and industry-specific quality directories.

Why Are Quality Links So Valuable For SEO?

Google views your websites linked on pages across the web (backlinks). The search engine algorithms think your website deserves more respect: the result is a higher position on search engine pages. We have a full range of high-quality link packages to push you up the search engine rankings and can advise you to choose the right package depending on how competitive your sector is.